Brand guidelines

Company logo

We have a pretty sweet logo and in 95 % percent of cases we use the one you see right here. However, in a few cases we use alternate versions. If it’s scaled down we exclude the tagline (if you can’t read it, skip it). If it’s on a colored background, we use a white version. Sometimes it’s both (white – no tagline).

Just remember to give it some space. That is, don’t put anything closer to it than about half the logos height. Use the i without the dot as a measuringstick!

Download logo

Product logos

So here’s the two amigos, our product logos. Use the full color one unless it’s on a colored
background. Same goes for these ones: give it some space.

Download logos

Lime Intenz logo

Lime Intenz is one of the newer additions to the Lime family and of course they have their own slick logo. Use it in color on white backgrounds, and in white on colored background.

Download logo

Colors

Yep, pretty self-explanatory. Our primary colors.

Heritage & core values

Hex: #85c436
PMS: 368C
CMYK: 65-0-100-0
RGB: 133-196-54

Soft values & culture

Hex: #ff3195
PMS: 205C
CMYK: 0-83-16-0
RGB: 255-49-149

Lime CRM

Hex: #00b3a7
PMS: 3272C
CMYK: 94-0-48-0
RGB: 0-179-167

Lime Go

Hex: #f76b07
PMS: 172C
CMYK: 0-73-87-0
RGB: 247-107-7

Fonts

In almost all cases we use Galano Grotesque. Like us, it’s professional yet easy going and has generous amounts of space to make it easy to read. Unless it’s a very formal text we pretty much only use the regular and bold weight, the first for body text and the bold for headlines.

When we want to go really cray cray, we use PH. This is a way less strict font that mimics handwriting in caps. We use this to accentuate important stuff and/or add some humor

Tone of voice

Talking and writing in the Lime Technologies tone of voice largely depends on us following our gut and keeping it simple.

Be personal but never unprofessional. Use industry lingo and the correct terminology for our products and features and remember to be consistent in your communication.

To add another dimension, we also try to spice up our communication with a hint of “twinkle in the eye”. We’re a fun company and awesome company and that should translate into our communication as well!

Photos

We love using photographs of people to visualise what Lime represents. We use bright and light photographs to convey approachability and an our easy going way.